Design Assignment

Name of your Company

I. General information required for developing design layout:

Please provide website examples you like from a visual perspective and specify what exactly you like about them:

Please provide examples of websites in your business segment that you absolutely dislike (and specify what exactly you do not like about their webpages):

II. General information about the company’s target audience (describe all groups):

Age

Sex

Male
Female
Other

Country, region

Social status, lifestyle, occupation

Visitor's goal

Why would they visit the website?

Website mission

What impression do you want to make?

III. General requirements for a website design concept

What main idea or key message do you need to convey to the users? What feelings do you want to arouse in them?

Describe your products and services, their advantages, and unique selling points.

List associative characteristics that are most suitable for the future website

The main idea and associative flow that needs to be conveyed to the consumer with the website

IV. General informatino abour your product / service

Product, service

(brands / product groups / types of services / company pricing policy)

Planned number of pages and product items

Main characteristics of the business

(features, advantages)

Services/trademarks with unique properties (brand story)

Specifis of promoting brands (trademarks), products/services (individual product groups, types of services)

Сompetitive strengths

(production features, quality, packaging, distribution, service)

Prevalent product/service (brand, product group), which is mainly promoted (or planned to be promoted):

V. Requirements for a visual solution

Website color scheme:

(if you have a corporate style)

only corporate identity colors

corporate identity colors and any colors compatible with them

at the discretion of the designer

General requirements for text fonts used on the site

(menu sections / content font / headings)

What information from the site should be of interest to visitors first of all?

(contact information, list of services/products, prices, company/industry news, etc.)

What modules (blocks) should be presented on the main page of the site

(news (news feed), brief information about the company, bestsellers, new products (feed), special offers, discounts, special promotions, etc.)

What modules (blocks) should be presented on all pages of the site (duplicated on the main and internal pages of the site)

(- news (news feed), bestsellers, new items (feed), special offers (special offer feed), discounts, special promotions, etc.)

VI. Additional functionality