Gorilla Energy
Creating and managing Gorilla Fighting Energy account on Instagram
Client
Goal
Gorilla Energy supports bright and talented athletes, and Gorilla Fighting is a new story supporting the stars of domestic MMA. Brand’s ambassador Khabib Nurmagomedov is the most recognizable and titled fighter in Russia.
Tell the life and professional success stories of fighters supported by Gorilla Energy. Create and grow a new social media account for the fighters sponsored by Gorilla Energy as an original account if focused on riders.
How We Reached the Goal
Expert Opinion
We invited an MMA expert, who advised us on content creation. We described fighters' techniques and strengths.
Increasing Interest
We interviewed fighters before each fight to attract audience attention.
Live broadcasts
We made live broadcasts on the YouTube channel for each Gorilla Fighting Championship event. That allowed us to grow followers both on Instagram and YouTube.
Highlights
we gave highlights of bright moments after the fights so that the audience could see the performance and check out the most climax points of the fights
We divided all content into the following sections:
Features
posters
illustrations
сontests
сombat technique
live broadcasts
quotes
We divided all content into the following sections:
Features
posters
illustrations
сontests
сombat technique
live broadcasts
quotes
0–50 000
community grew by 50,000 followers in 8 months
25–34 years
age of the largest male audience
male
female
Giveaways
We have organized a number of giveaways with the following prizes:
Gorilla Energy merch
Habib vs. Poirier Fight Live Tickets
One major giveaway
7 960 183
views
6 467 123
reach
516 070
likes
503 204
profile visits
50 152
followers
5387
comments
7 960 183
views
6 467 123
reach
516 070
likes
503 204
profile visits
50 152
followers
5387
comments
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